Blue Sombrero » Tips for Admins http://www.bluesombrero.com Free Online Registration and Sports Websites Wed, 20 Jun 2018 21:30:59 +0000 en-CA hourly 1 http://wordpress.org/?v=4.1.8 June 2018 Product Updates and Enhancementshttp://www.bluesombrero.com/june-2018-product-enhancements http://www.bluesombrero.com/june-2018-product-enhancements#comments Wed, 20 Jun 2018 21:30:59 +0000 http://www.bluesombrero.com/?p=39585   Every month we strive to reach a goal of pushing new customer-facing enhancements to better our user experience. Here’s a quick update on the exciting things that our team has been working on through the month of June! What’s […]

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ProductEnhancements_June2018 (1)

 

Every month we strive to reach a goal of pushing new customer-facing enhancements to better our user experience. Here’s a quick update on the exciting things that our team has been working on through the month of June!

What’s new with Team Sports HQ?


Registration Updates


 

Registration Listing Module Countdown Clock

Administrators can now use our Registration Listing website module to tease upcoming programs before they are open to register. If a program has a future registration open date, a countdown clock will tick down and then turn into a ‘Register Now’ button when families are able to sign up. Once the program is open, the registration listing will display the season dates (start date and end date).

2018-06-19_23h52_18


 Communication Updates


 

New Email Group Helps Retain Players!

We recently added a series of reports to help address player retention, including the Inactive Participants Report. This month, a new email group, “All Inactive Participants”, has been added to help administrators take action and communicate to players who have participated in the past, but are not signed up for any current activities.

The goal of this report and email group is to identify players who may be slipping away from an organization and help administrators attempt to retain them. Communicating open registrations or upcoming activities to these players can keep them involved before they drop out of a sport or go to another neighboring organization.

Edit Custom Email Groups

Creating custom email groups allows administrators to combine multiple pre-created email buckets into one list, or to add individual email addresses to a list such as email subscribers, board members, or extended family. Once a custom email group is created, administrators can now edit and remove recipients from a list. This way, if a recipient was added to a group by mistake or no longer wants to receive emails, there is no need to start over and create a whole new group.

Simply select the custom group and click the “View/Remove Members” option that appears next to the group name.


 Order Management Updates


Bulk Transfer Players into a Payment Plan

Bulk Transfer saves lots of time when large groups of players need to be moved into another program or division. If an administrator initiates a bulk transfer into a program that supports payment plans, each player included in the transfer can be opted into one of these installment plans. Whether you are transferring one player or one hundred players, we want everyone to benefit from the convenience of spreading out costs via our Automated Payment Plans.

 


 Schedule Updates


 

Archive Schedules

Once all events from a game or practice schedule are completed, administrators will want to remove this schedule from being visible. However, deleting the schedule entirely will remove all historical data related to those events, such as scores, standings, and match-ups. A new option to Archive Schedules is now available for this purpose.

Archived schedules will be hidden from view, but the history of those events will be maintained. To view data associated with these archived schedules, navigate to the Archived Schedules page to unarchive or delete these schedules.

Additional Recipients for Schedule Notifications

Administrators can now add additional recipients to a schedule so that they can receive schedule notifications. This may include referees, additional team personnel, extended family, or anyone that may need to be included on event updates, cancellations, reschedules, or postponements. During Step 1 of creating a schedule, add email addresses into the new Additional Recipients text box, with multiple email addresses being separated by a semi-colon (;).


When our customers want something, we listen. Our team wants to hear from you, so we can help provide the best user experience in the industry. If you ever have an idea on where we could improve, you can always submit an enhancement request. We appreciate all feedback!

 

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April Support Playbookhttp://www.bluesombrero.com/april-support-playbook http://www.bluesombrero.com/april-support-playbook#comments Fri, 27 Apr 2018 14:04:43 +0000 http://www.bluesombrero.com/?p=38648  April Support Playbook Edition If you have not seen our past Support Playbook editions, we highly recommend taking a few minutes at the end of each month to browse these emails. They contain a recap of the month’s product enhancements, […]

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 April Support Playbook Edition

2018-02-26_9-58-35
If you have not seen our past Support Playbook editions, we highly recommend taking a few minutes at the end of each month to browse these emails. They contain a recap of the month’s product enhancements, administrator tips & tricks, frequently asked support topics, and more.

April was a huge month for releasing new features, highlighted by some of our most requested updates. One of the biggest releases in recent memory is to launch of custom Fan Wear stores for all of our partners. Not to be overshadowed is the addition of Site-Wide Events, a set of new Retention Reports, and a new website module, the Announcement Banner. Each of these enhancements is sure to make a big impact for our customers.

Our Support Team announced the upcoming addition of their new automated response system geared to offer quicker, better support for customers asking straightforward questions. Finally, admins can learn about the benefits of investing in their SEO by reading our blog series on SEO in Youth Sports.

Admins aree notified of these product updates via an in-app message every time a release is pushed. If you ever want to look back at past messages, you can click the green icon in the bottom right corner of your Team Sports HQ website, once you are logged in.

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The Importance of SEO for Youth Sports Organizations Pt. 2http://www.bluesombrero.com/seo-youth-sports-education http://www.bluesombrero.com/seo-youth-sports-education#comments Thu, 15 Mar 2018 18:02:17 +0000 http://www.bluesombrero.com/?p=35691 There’s no exact formula when it comes to SEO. Every organization’s situation is different and a lot of it comes down to building a good site and being patient. Part two of our SEO Education Series will highlight […]

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SEO IMPORTANCE YOUTH SPORTS

There’s no exact formula when it comes to SEO. Every organization’s situation is different and a lot of it comes down to building a good site and being patient. Part two of our SEO Education Series will highlight the importance of on-page optimization and content management.

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The most important point to remember is:

A little effort, and some patience, goes a long way.

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On-page Optimization

So, now that we know what SEO is from the first part of our SEO Education series, we can dive into what on-page optimization is. By SearchMetrics.com’s definition, on-page optimization refers to all measures that can be taken directly within the website in order to improve its position in search rankings. Generally, this includes: a page title, description of the page’s content, page keywords, a picture (or a couple), a healthy amount of content (text), and possibly some links to other pages on your site. Often, doing the baseline minimum will result in a substantial improvement.

Here is a great visualization of an optimized page:

SEO YOUTH SPORTS

To walk you through the image above, we have taken the bullet points most applicable to youth sports websites and listed them below.

According to Link-Assistant.com, an optimized page will have these points addressed:

1. Proper URL formatting – something easily typed and searchable

2. Relevant, keyword-rich title – something easy to read and searchable

7.  Keyword-rich site content – preferably keywords that match your titles; the lengthier, the better!

9. Multimedia – pictures, videos, and charts with appropriate alt-text – what is this?

11. External links – links to related pages that are relevant to your site

12. Social Share buttons – working social media accounts with relevant content

To read more about the anatomy of an optimized page, visit this page.

In the previous post in this series, it was mentioned to put yourself in a parent’s shoes; what will they most likely search? What phrases do they use? Will they include the area of your club when searching?

These questions, along with all of the SEO touchpoints above, are important to think about as you go through your website design and prepare the site title, page titles, and page descriptions to improve your website’s ranking. The better the ranking, the more traffic you will get to your page!

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More does not equal better.

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When it comes to content, in general, you should pick one keyword per page, and one that matches your titles. This is your focus and it should be used no more than 4-6 times per page – you don’t want the quality of the content to decrease by over-using a word. However, this does not include ‘supplemental’ keywords. Supplemental keywords relate to your main topic on that page. This process should be applied to every page that you have on your site.

 

A few example keywords for a youth baseball team, located in Georgia, to include throughout their main website page would be:

  •  Georgia Youth Baseball League
  • “Team Name” + Youth Baseball
  • “Team Name” + Youth Baseball
  • “Team Name” + “Age Range”
  • “Team Name” + “Affiliation Name”
  • “Opening Day Date” + “Field Name”

All keywords you choose are dependent on the topic of each page for your website. So, starting with something specific to your town, fields, team name, and affiliation name (if applicable) are a good start for your first Main page.

Reminder: as you get into building a better website, with more pages, you will be better able to refine your keywords and supplementary words as you go through each one.

SEO YOUTH SPORTS

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As you go through the process of building your website,
keep your audience in mind.

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Luckily, most admins are able to get in touch with their local audience. You can always try the following before diving into building your website:

  • Get feedback from the people who will be signing up – parents, volunteers, participants, etc.
  • Test Google Autocomplete. Whenever you begin typing in google, it will often autocomplete the most search phrases. Those are actual keywords people are using to search, take advantage of them by catering to what people are already searching for. UberSuggest is a great (free) tool for employing this approach.

SEO isn’t easy, and like we’ve said, there’s no magic trick to mastering it for your club’s website. We’ve already gone through a comprehensive overview addressing what is SEO and why it’s important, and now we’ve gone into some key points for on-page optimization. In the upcoming (and final!) post of our SEO Education Series, we will cover in-depth, how-to examples for your youth sports website. Stay tuned!

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The Importance of SEO for Youth Sports Organizationshttp://www.bluesombrero.com/seo-youth-sports-organization http://www.bluesombrero.com/seo-youth-sports-organization#comments Mon, 26 Feb 2018 18:44:47 +0000 http://www.bluesombrero.com/?p=34383 The Importance of SEO for Youth Sports Organizations Most individuals, when it comes to managing their youth sports leagues, do not pin search engine optimization (SEO) as a high priority. Tackling this type of project can seem almost […]

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The Importance of SEO for Youth Sports Organizations

Most individuals, when it comes to managing their youth sports leagues, do not pin search engine optimization (SEO) as a high priority. Tackling this type of project can seem almost unmanageable or too technical for the average person to handle. In the first post of our three-part Website Optimization Series, we will help simplify what SEO is and why it is important for any organization.

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Search Engine Optimization is important to any website in any industry,
including youth sports, and anyone can do it.

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Most business owners who want a stronger online presence either hire or contract an expert, especially if they are competing against similar companies. Luckily, in the youth sports industry, your league’s website does not have as much competition, so a little effort and a touch of patience can go a long way.

Meaning, there is no need to hire an expert. *Queue DICK’S Team Sports HQ*

Let’s start with asking, “What is SEO?” and “Why is SEO important for my website?” Then we can dive into a few solid tips and resources to help you achieve your goals, and create a better user experience for your organization.

Watch this quick video, by GoDaddy.com, to learn a little more about the purpose SEO serves.

Youth Sports SEO

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Develop original, well-written content, and increase your digital footprint, to maximize your site’s visibility; this works at the local level too.

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Now that we know what search engine optimization is, take a quick look at this video to see how it works, and, most importantly, why it matters.

 

Youth Sports SEO
“Everyone with a website should care about SEO.”

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Think about your target audience: Parents, coaches, volunteers, players.

What do they want to see? What words and phrases do they search?

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Quality content over quantity. Keep your target audience in mind when building out your website by writing engaging and educational content, containing important keywords related to your online organization. Proper search engine optimization will help better your youth sports league website and the local traffic you will receive.

This is only the beginning. We’re one step further in helping youth sports leagues’ or clubs’ websites achieve a greater online presence. Watch out for part two of our education blog series! We will cover ways in which youth sports organizations can improve SEO organically through on-page optimization and content management.

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SEO for Youth Sports Organizationshttp://www.bluesombrero.com/improve-seo-youth-league-website http://www.bluesombrero.com/improve-seo-youth-league-website#comments Tue, 19 Apr 2016 13:40:28 +0000 http://www.bluesombrero.com/?p=6118 SEO for youth sports organizations has always been a hot topic for many of our customers. We’re in the business of helping you, our partners, create the best experience possible for your members and having a great website […]

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SEO for youth sports organizations has always been a hot topic for many of our customers. We’re in the business of helping you, our partners, create the best experience possible for your members and having a great website that can be easily found is a huge piece.

The Importance of SEO for Youth Sports Organizations

Is SEO important for my site? Yes! But, let’s put it into context for youth sports organization. For a lawyer or doctor, having a top position on Google can literally be worth tens of thousands of dollars and the competition is FIERCE.

Thankfully, SEO for youth sports organizations is far less competitive and manageable. Dedicating even minimal time to do some of the baseline recommendations we’ll make in this article can have a huge impact on your ability to be found in search, by your parents and potential customers. No matter your level of web-wizardry, these tips can help you achieve your goals and create a better user experience for your organization.

Before we get going, we wanted to share an important video clip from the search engine Goliath, Google. They quickly explain how search engines work and give you a glimpse of what they’re trying to accomplish.


Friendly Disclaimer

As much as we would love to offer a special set of to-dos that would rank everyone #1 in Google, unfortunately we don’t have that power. Every organization’s situation is different and a lot of it comes down to building a good site and being patient. The more put in to your site with respect to the tips below, the more you will get out of it. SEO is like a mutual fund investment. You shouldn’t expect huge gains up front, but if you contribute consistently, you’ll reap the benefits over time.

OK, Now to the Practical Steps!

This will focus on your Blue Sombrero website, but if you would like to build your SEO knowledge more generally, The Beginner’s Guide to SEO by MOZ is a fantastic resource.

The two main components of successfully being found in search engines are:

  • On-page Optimization – how well your site and page content adheres to Google’s guidelines
  • Inbound Links – how many other sites have links to your site (and how many)

On-page Optimization

This may sound scary but it simply comes down to making sure that you have some basic ‘boxes’ checked when the Google bots scan your page. This include a page title, description of the page’s content, page keywords, a picture (or a couple), a healthy amount of content (text), and possibly some links to other pages on your site. Often, doing the baseline minimum will result in a substantial improvement. Here is a great visualization of the ‘perfect page’:

seo for youth sports

Put yourself in a parent’s shoes. If they hop on their computer to look for registration information, what are they most likely to type? Do parents often use the full name and acronym of your organization interchangeably? These are important things to think about as we prepare the site title, page titles, and page descriptions.

  • Don’t be afraid to ask some parents! Your perception may be different than what people are actually using to lookup your organization.
  • A great tool is Google Autocomplete. You know when you type something into Google and it starts producing other related searches? Those are actual keywords people are using to search, take advantage of them by catering to what people are already searching for.

google autocomplete


UberSuggest
is a great (free) tool for employing this approach.

How Keywords Fit In

No matter your level of expertise with SEO, you’ve undoubtedly heard about keywords. The truth is that keywords, in the way a lot of folks think about them, aren’t as important as they used to be. When search engines first started organizing web content, they relied heavily on keywords as a way to classify and sort webpages. Savvy (and often unethical) web marketers knew this and figured out how to manipulate the system. They could push their pages to the top by doing things like adding a specific keyword 100 times in white to the background of the page, or paying to have links added to a high-traffic, foreign websites with target keywords that point back to their site. These tactics got results, but created a bad user experience for the average searcher who couldn’t find the best content available.

Google has actively tried to address this issue over the years and formulate their algorithms to better serve Internet users by ranking the best content. The good news is that real sites, with real users (like yours) are the big winners.

What This Means for You

Applying this to youth sports organizations, it’s still important to use keywords that describe your organization and what you do, you just don’t have to go overboard with it. In general, you want to pick one keyword per page that is your focus and use it no more than 4-6 times. It’s also just as important to add ‘supplemental’ keywords that relate to your main topic on that page. These provide Google (and users) with the context needed to classify your page and place in the search listing.

keyword tree visualization

Example of a keyword tree which demonstrates how Google’s classification system thinks.

 

Final Takeaway on Optimization

Identify one keyword per page, write a good, concise page description, and make sure to fill each page out with healthy amount of content. There are no magic guidelines like a specific word count for content, but, generally the longer the better. Think about it like this: Google’s mission is to make the Internet as user friendly as possible. They are in the business of rewarding the folks who put in time to build out their pages and deliver great user experiences. If you can dedicate even minimal time to ensuring each page has these basic elements, you’ll be far ahead of the rest.

How to Improve SEO on Your Blue Sombrero Website

1. Log in as Club Admin or Website Manager- Admin -> click ‘Website’ from the menu bar at the top

2. You’ll see all your Current Pages, choose one and -> click ‘Settings’ (gear icon on the right side)

3. Fill out the information (including a descriptive, concise page description!). When you do a Google search, this is what shows up under the name of page. It’s like your advertisement for the page.

Page Name = Menu Bar
Page Title = What is shown in the browser and search engine (you can be more descriptive here)

4. Make sure your Page Title keyword is included in your Description at some point!!


blue sombrero football

 

On to Inbound Links!

inbound links youth sportsThis may sound scary too, but do not fear! It is the more challenging side of the coin, because ultimately, you have less control than your content. However, it is a very important piece of the algorithm that will dictate where your site lands in search (especially if you are looking to make gains for a specific keyword).

In a nutshell, when another site has a link that directs a user to your site – this is an inbound link. Think of it like someone ‘vouching’ for you, at least that’s the way Google sees it. The more you have from other quality sites, the better off you’ll be. So where do you find these sites?

Here are some places to look:

  • Your Facebook and Twitter Pages
  • Sports Organizations or Leagues you Participate In
  • Newspaper ‘Local Sports Roundup’ Articles
  • Local Sports Blogs
  • Local Business Owned by Parents or Sponsors
  • Local Parks and Recreation Websites

For some of these, it’s as easy as adding the link to your Facebook page yourself. Log in, add it to the info section and you’re all set. You have a new link from a high-ranking website. For others like a local newspaper, this may take some extra work like emailing the local editor and making your case for inclusion. There is no real science to this, and a lot will depend on the resources your organization has available and the efforts you’re willing to make.

As we mentioned before, even small additions can be hugely beneficial so you don’t need to get carried away with this. But, if you are actively trying to improve the SEO of your site, this will be something you can continue to pursue month after month. From our own internal testing, we’ve seen one new inbound link from a reputable website have a dramatic impact on SEO for youth sports organizations. It’s all about being creative here!

Parting Message

Hopefully, you now have some clarity around SEO and the practical enhancements you can make to your own site. There is a wealth of information out there (The Moz Beginner’s Guide is a great place to start) and our trusty team of Support Ninjas is here to help as well. If there are other topics out there that you would like to hear about regarding SEO or marketing, we would love to share our knowledge! Thanks for reading!

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Hash what? Hashtag!http://www.bluesombrero.com/hash-what-hashtag http://www.bluesombrero.com/hash-what-hashtag#comments Wed, 02 Sep 2015 14:11:43 +0000 http://www.bluesombrero.com/?p=3243 What is a #? Pound. Number Sign. Sharp Symbol. Octothorpe. Hashtag! Hashtags are taking over, from Twitter to Instagram to late night TV. Why? Good question. It’s about time we all got a crash course on hashtags. They’ve recently […]

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What is a #? Pound. Number Sign. Sharp Symbol. Octothorpe. Hashtag!

Hashtags are taking over, from Twitter to Instagram to late night TV. Why? Good question.

It’s about time we all got a crash course on hashtags. They’ve recently become popular but were first used in the 90’s. They’ve been around longer than the kids playing on your teams! A hashtag on Twitter, Instagram, Pinterest, and Google+ will turn the word(s) that follow into a searchable link. This is now true on Facebook as well, but is far less popular. Once these words have been turned into links, anyone can click on them to access other posts with that same hashtag.

Say you want to tweet a motivational quote on Monday. A simple search will show that “mondaymotivation” is a very trendy hashtag. So you decide to add #mondaymotivation to the end of your post. As we mentioned, on most Social Networks you’ve now turned the phrase into a link by adding the # symbol at the beginning. If you click that link you will see numerous posts with some motivation for your manic Monday. Take a look at this live search of #mondaymotivation on Twitter.

Other popular hashtags:

#sports, #football, #baseball, #soccer . . .

#sportsnews

#coaching

#family

#tbt = Throwback Thursday

 

Hashtags in your Social Posts

Unlike your Social Stream Hashtag, you want hashtags in your posts to be common. To reach people outside your organization you’ll need to use a hashtag that is known and being used in conversations.

  • Take out all spaces and punctuation. You want your hashtag to be #AllOneWord
  • Find a hashtag that’s already being used in similar online conversations
    • Check out the trends shown on your Twitter page
    • Look through recent posts and accounts that match your topic to see what keywords they are using
  • Hashtagify.me is a great resource to find keywords
    • Ex. Sports organizations may have a tagline they’ve turned into a hashtag. Such as the Atlanta Hawks using #TrueToAtlanta. This hashtag appears in their @ATLHawks Twitter profile, marketing campaigns, and tweets. It quickly grew to be included in tweets from fans across the country.
    • Ex. During the recent Women’s World Cup there were several trending hashtags: #WWC #WWC2015 #FIFAWWC #USWNT #shebelieves. Using one of those would have brought more attention to your post since people were interested in that topic. Anyone, around the world, who wanted to see posts about the #WWC2015 could click on that hashtag and find your post!
  • Try not to go #hashtag #cray
    • Tweets with 1-2 hashtags have 21% higher engagement than those without hashtags, while a post with 3 or more hashtags drops engagement an average of 17% (stat found by Quick Sprout)

Using Hashtags in your Team Social Stream

Your Social Stream lives within your Blue Sombrero Team Page. If you turn this feature on, a live feed will be created. This feed with show all posts with the hashtag of choice so you want that hashtag to be unique. It’s better to use #SombreroUnitedATL than #sports. That way your Team Page will be showing posts from your organization and not from EVERYONE who posted about sports.

  • Take out all spaces and punctuation. You want your hashtag to be #AllOneWord
  • Check Social Media platforms to see if your hashtag is already being used
  • Make your hashtag specific
    • You may want to include your city, state, sport etc.
    • Ex. Sombrero United could be #SombreroUnitedATL or #SombreroUnitedSoccerATL
  • Include that hashtag in your promotional materials. Spread the word!

 

Hashtags are a powerful tool. They bring communities together and gain visibility across Social Networks. #HappyHashtagging

 

For other tips on Social Media in Youth Sports check out our last blog!

 

 

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Social Media in Youth Sportshttp://www.bluesombrero.com/social-media-youth-sports http://www.bluesombrero.com/social-media-youth-sports#comments Tue, 18 Aug 2015 16:25:06 +0000 http://corp2.bsbtest.com/?p=3112 What goes online, stays online   Social Media is everywhere, including youth sports. It can work wonders growing your league but it can also endanger your players’ reputations with future employers and recruiters. We want to help you understand the […]

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What goes online, stays online

 

Social Media is everywhere, including youth sports. It can work wonders growing your league but it can also endanger your players’ reputations with future employers and recruiters. We want to help you understand the power of Social Media.

 

US Youth Soccer found nine out of 10 college coaches said their perception of a recruit

has been negatively affected by a social media post.

 

A growing number of children have their own mobile devices and document their lives through Social Media. Survey reports have shown almost 58% of kids 8-12 years old have their own smartphones. By 13-17 years old, 78% of kids have their own.

Pew Research Center  found that 92% of teens report going online daily and that 71% of those teens are using more than one social network site. While most children are innocent in their posting on those sites, they must remember that nothing is truly private once it’s posted online.

 

“Never let a 140 character tweet cost you a $140,000 scholarship.”

– Brandon Chambers, Former Marymount University Men’s Basketball Coach. @ChambersPVI

 

Think twice about your social media posts!

 

PLAYERS

Instead of using Facebook to let out your frustration or Twitter to retweet trash talk, it’s more acceptable to share game updates and photos with your teammates. Remember, future coaches, managers, and family members could be seeing what you’re putting online.

What should players post?

  • A thank you to supporters
  • Words of encouragement to others
  • Topics they find interesting (as long as they are appropriate)
  • Updates on their personal and athletic progress

 

ORGANIZATIONS

Social Media is a way to keep everyone updated throughout the season and stay relevant during the off-season. You can remind your followers of additional summer camps or post pictures from the car wash you held to raise money for new equipment.

Tools like Buffer have figured out how you can be in two places at once! They allow you to queue future posts. This saves time and helps you plan ahead. With this tool, you can magically post a reminder about games when you’re already at the field getting set up or even pre-schedule tryout advertising weeks in advance.

Twitter: While emails and text messages are used to communicate with your parents and volunteers, Twitter can act as a live bulletin board. Here you can tweet about last minute changes, scores, or reminders about upcoming events. It’s a place to celebrate championships and promote fundraisers. These can be seen by anyone who follows you or, if you actively use hashtags, you could potentially get your message out to the world!

Facebook Fan Page: Your fan page is a large, public discussion board. It’s a great place to upload videos and pictures. Everyone is free to join in versus your team pages which can only be updated by those who are part of the team.

Since Facebook is a public forum, it is a direct representation of your organization. An angry coach, confused parent, or frustrated player could post comments on your wall or photos. You want to handle these conversations with care.

★ If a heated conversation erupts, bring it to a more private place like a ‘Direct Message’ or an email. You don’t want an accidental blow-up or misunderstanding to be posted on your wall.

★ Restrict the access given to your Social Media accounts. Anyone with access to post on behalf of your organization is representing your brand.

 

COACHES OR ADMINS

Volunteering with a youth sports organization can build great bonds between you and your players. They will become more comfortable with you throughout the season, that’s a good thing! You are becoming their mentor and their friend. Make sure there are boundaries to that friendship. Remember how many children have Social Media accounts? They’ll be quick to add you and tag you.

★ That’s why it’s a good idea to use a separate account from your personal one. Believe us, you’ll want the pictures from your spa weekend or son’s 5th birthday to be posting on a separate account from where you are connecting with your players and communicating with future registrants’ parents.

 

The fast paced nature of Social Media can be overwhelming but the benefits of a positive online reputation are numerous. Players benefit by sharing the growth of their athletic careers, while parents can gain trust in your organization by witnessing the professionalism displayed through their accounts. Organizations benefit by having a controlled presence visible by the community they serve, especially the families interested in registering their children. Social Media is here to stay so make sure you find the best way to reap the benefits!



Social Media Infographic

 

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Team Registration: Come one, come all!http://www.bluesombrero.com/team-registration http://www.bluesombrero.com/team-registration#comments Wed, 08 Jul 2015 18:49:05 +0000 http://www.bluesombrero.com/?p=3194 Team Registration is now available! Coaches can register their own teams and manage their own roster invites. This helps to eliminate your administrative task of team building. We know you like the sound of that! If a player […]

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Team Registration is now available! Coaches can register their own teams and manage their own roster invites. This helps to eliminate your administrative task of team building. We know you like the sound of that!

If a player has been invited to the roster by a coach, all they’ll need to enter is a team code (included in their invite email) and they’ll automatically be allocated to the team.

★ Step by step instructions for coaches and users can be found on our detailed Support Guide.

 

Advanced Features of Team Registration:

Free Agents: Free agents are individuals signing up for a team without a team code or direct invitation from the coach. Those players will need to be assigned to a team by an administrator.

★ The Free Agents option will be defaulted to enabled. You can disable this option in the advanced division settings.

Min/Max Players Per Team: Set a minimum and maximum number of players allowed on a roster to be considered a team. A coach will be able to see the min/max requirements while managing their roster invites.

Maximum Teams Per Division: Set a maximum number of teams that are allowed to register in a division. Additional teams will not be allowed to register for the division once the max has been reached.

 

Manage Rosters

 

★ Most preferences can be set during registration form creation on Step 6 under advanced division settings. For more details and step by step instructions please check out our Support Guide.

If you have any additional questions while setting up your Team Registration, give us a holler at 866-258-3303 or shoot us an email at adminhelp@bluesombrero.com

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Painless SEO and Analyticshttp://www.bluesombrero.com/seo-and-analytics http://www.bluesombrero.com/seo-and-analytics#comments Thu, 11 Jun 2015 18:11:11 +0000 http://www.bluesombrero.com/?p=3187 Have you heard the term SEO? It stands for Search Engine Optimization which is the process of gaining visibility in search engine unpaid results. If a parent heads online to search for a new organization where their son/daughter […]

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Have you heard the term SEO? It stands for Search Engine Optimization which is the process of gaining visibility in search engine unpaid results. If a parent heads online to search for a new organization where their son/daughter can play lacrosse..or street hockey…or go to summer camp; you’ll want them to get the right results. Hopefully that parent will see your site, let’s just say Sombrero United Sports, and sign up their son/daughter for one (or all three) of your programs!

A recent study by Mediative shows the eye tracking of Google search engine users. You’ll see that we are quick to look (and click) at the first few options available to us in the results. That’s why we’re all vying for the top spot!

 

 

organic google
 

Let the games being!

Here are 6 of our top SEO tips:

  1. Update your site regularly, especially your homepage. SEO is constantly changing as algorithms are altered and Googlebot continues crawling to find new and updated webpages.
  1. Use Keyword-rich content, including words and phrases a search engine user would likely enter to find your site. This could be your organization’s name, sport(s) offered, and location.
  1. Edit Page Titles in each page’s settings. Titling pages by the organization’s name followed by the individual page name works best.

★ If we were on the Programs page of Sombrero United Sports; the Page Name would be Programs and the Page Title would be Sombrero United Sports – Programs

  1. Keep your Social Media accounts fresh and include links back to your site. Moz’s guide to SEO explains; “There is much debate among search professionals as to how exactly search engines factor social link signals into their algorithms, but there is no denying the rising importance of social channels.”
  1. Contact one of our awesome Support Ninjas to have them add keywords to your overall portal. For example, Sombrero United Sports would use the keywords Sombrero, United, Multisport, Atlanta, Youth Sports, etc.
  1. Setup a Google Analytics account . . . which may sound scary to some, but we promise it doesn’t bite!

Google Analytics is a free service (thanks to Google) which gives a website owner, or admin, information about incoming traffic. This data helps you learn more about site visitors. All reporting is in real time. You’ll see how many folks are visiting your site, where they’re coming from, which pages they visit most, and how long they stick around on each page.

If you are new to Google Analytics, here is a helpful get started guide from Google.

 

Once your account is setup, find your Tracking ID.

★It will be something similar to UA-000000-01.

Then check out where to enter that ID on your Blue Sombrero site.

★This will get things started on your site.

To speak with one of our Support Ninjas call 866-258-3303 or send an email to adminhelp@bluesombrero.com.

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Copy Admins on Program Emailshttp://www.bluesombrero.com/copy-admins-program-emails http://www.bluesombrero.com/copy-admins-program-emails#comments Tue, 12 May 2015 21:37:19 +0000 http://corp2.bsbtest.com/?p=3050 No admins get left behind! You can now input additional admins or a board member’s email address to receive a copy of your program emails. This applies to: Division Registration Confirmation Emails Tryout Registration Confirmation Emails Participant Made […]

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No admins get left behind!

You can now input additional admins or a board member’s email address to receive a copy of your program emails.

This applies to:

  • Division Registration Confirmation Emails
  • Tryout Registration Confirmation Emails
  • Participant Made the Team Emails
  • Participant Did Not Make the Team Emails

Each email address added in the “Copy these emails” field will be blind copied on the email(s) to your users.


admins

If you have any questions, please don’t hesitate to email our fabulous Support Ninjas at adminhelp@bluesombrero.com or reach out by phone at 866-258-3303. We’re here for you!

 

Check out some other useful posts

We offer 100% FREE club registration software for youth sports organizations in the U.S.
Whether you are a league, non-profit, church or community organization, we offer a great sports sign up solution
Take a look at some our excellent sports website templates available in over in 20 different styles
There are new export options for our lightning fast sports schedule maker

About Blue Sombrero and DICK’S SPORTING GOODS

Our mission is to give back to the youth sports community. We help sports organizations run more efficiently so they can spend more of their time and energy inspiring kids to love sports, rather than being buried in paperwork! We do this by providing 100% online registration, websites, and league management tools for youth sports organizations.

 

 

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