Part 3 of a 3 part series:

The idea that developing trust with a client takes a long time is a myth. People form judgments quickly about whom they trust. Your first impression is typically your last impression!

For both the customer and the company involved, trust based relationships are a far surer path to profitability than simply the best competitive strategy or the lowest cost product.

Consider these examples:

As a company, can you sustain a level of service and continue successful product development if you extend a large organization, or even too many organizations a lower price point in hopes of closing the deal? Can you keep that customer happy in the long term? Will you harm your organizations future or help it based on lower profits but larger numbers? These are questions all business owners must ask themselves.

As a customer, should you consider a supplier based on price when you know you might also get less value? How will this impact your organization? Will the difference in price be worth the savings? Will the decision on price be a great one that actually saves your organization money and resources? Or will you trade in savings for a new set of challenges? These are questions all customers have to ask themselves.

Whether you are the company or the client, there is one common theme in the two scenarios above, helping the membership behind your organization is the primary goal. A company wants to help its customers, and a customer wants to help its members! If you are the customer that finds the proper solution for your members, you will succeed at fostering trust, and that trust will be the foundation of your future success as an organization!

Categories : General, Feature